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| Glamour, Petite, High Fashion and Male Model Types. |
1. DOES KMF WORK WITH MODELS ONLY? No. We have programs that cover theory and practical knowledge necessary for all talent i.e. Models, Musicians, Dancers, Presenters (TV, Radio, Event MCs, and Hosts, Djs, Actors and Actresses, Acrobats, Hair stylists, Makeup artistes etc. We cover all talent under organized groups based on Age, Gender, Body Size, Interest, Belief (e.g. spiritual inclination) and choice, but we reserve rights to cluster the talent. .
2. HOW DOES KMF WORK? First is to understand the KMF TALENT Management's unique OTM (Online Talent Management) Model. With OTM, we operate 90% online meaning we only have physical encounters on the following occasions.
- When we bump onto each other (discovery point) - This is the point at which talent is spotted. It could be in the streets, malls, at events, neighborhood or even in a bus.
- During Industry and Talent Business Briefs - we take the Talent Industry very seriously and like to share basic information about it with talent we discover so as to empower them to make informed decisions. It answers to one of the biggest challenges we have come to know as "industry Players driven by ignorant expectations"
- Test Shoots - Every potential talent could be misleading due to various reasons. Light, circumstances, dressing, platform etc, could influence someone's appearance. To ascertain potential, a test shoot especially for models is crucial. not too involving but it tells of how much work is needed before one can actually be ready to do a complete portfolio. It is at this point too that physical statistics are confirmed, then those joining can confirm the group they belong to e.g. Petite, Glamour, High Fashion, Plus Factor, Dudes, Juniors, Teens, Seniors, Purity, etc. These are the main structures under which all KMF Talent is organized. Talent in Modeling, Acting, Hospitality, Dancing, Presenting etc, can be tapped from any of these groups. Under OTM, initial contact of our talent with the outside world is via our online avenues such as websites, blogs, social sites, primarily through pictures, videos, then text. All talent therefore requires some profiling. Image is everything so we require all pictures or video footage or voice demo to be professional.
- At Main Photo/Video Shoots or Audio recording _ For those it is established and confirmed that they have talent we are excited to work with, the next step is to go on and complete their portfolios. More information about portfolios is available below.
- At Auditions for callbacks - After we collect and organize pictures and talent data, we go out to look for opportunities as we create concepts that would utilize the talent we have. When we get a deal, we go back to our database to find the most appropriate talent to offer whatever service that has been requested for. We select pictures and profile the talent and send our representative to make a presentation.The client chooses the person they prefer and makes limited alternative persons. These are what we refer in our case as "callbacks". We communicate via email, phone call or text messages or even posts through Facebook or Tweeter to the callbacks, give them a full final brief on client expectation for the job opportunity then present them to client for final selection.
- At work-We conduct mandatory supervision (both scheduled and random) of all our talent, just to ensure that the talent/client and our obligations are met.
3. IS KMF A CASTING AGENCY? On a light presumption, yes it is but in practice it is a Talent Management Consultancy tool. We maintain a mild Commercial Agency outlook, yet fully acknowledge the need function as one. We offer a ground to educate, structure and serve the fashion, modeling and general talent industry, with practical roles that serve the needs of the industry and those in it on an experiential manner. We offer the following:
- Supply Models(all age and gender for runway and commercial - TV and Print purposes, Ushers and Hostesses
- Link up Performing Artistes (Musicians, MCs, Dancers Percussionists, Acrobats) with clients for events
- Training for Models, Judges and construct contest criteria for institutional and title contests
- Organize and Choreograph Fashion Shows for Colleges, Institutions and Weddings
- Outsource from our ISPs databank Decor, Lighting, Sound & DJ and Catering services
- Conduct Auditions and Provide Presenters, MCs and Voice Over Artists
- Scout and recommend venues and locations for Corporate, Private and Family functions
- Identify Fashion designers, Makeup Artistes stylists and Photographers for events and weddings
- Direct photography for development of Models Portfolios and Prominent people, Events and Products
- Media liaison on Fashion,Modeling, Image, Talent and Events and the industry in general.
- Consultancy services on Image (Personal, Group and Corporate)
- Creation and Development of concepts for events, products, advertising, brand launches, etc.
- Generate ideas for Video Production, TV Shows, Documentaries and Features
For it, we accept commissions (usually 20%) for work done by those we link up. On occasions where there is permanent job placement, we accept an equivalent of 1 month's salary. Otherwise we negotiate payment for other services we offer directly. We remain an open forum on our social platforms for all interested players to join, share and exchange ideas.
4. WHY OTM? With rising technological advancement, the world is a digital village and harnessing this marvelous opportunity only enhances the way business is done. Where otherwise we would need to meet eery time an opportunity arises to pick fro all those interested or meet the basic requirement, the OTM model has stages that help filter talent and potential and along the way, fit everyone where they best stand to benefit. As we develop an versatile commercial system, where individuals, institutions and businesses can be listed, one cannot help but take advantage of the efficiency this model presents. It is not limited in terms of spread, yet converging in terms of commonality of interest making it highly productive with low running costs i.e.premises, personnel, movement, time, overheads and even convenience.
5. ARE THERE CHARGES TO JOIN? KMF TALENT - Global© was established as a Facebook group with a worldwide network of Fashion, Modeling and General talent industry players coming together into a fraternity. Facebook and most other social sites such as Twitter are free to join.We use them though to identify and recruit willing and deserving talent wising to be managed through our closed groups. We only require that all talent willing to professionally work with us generate material needed for us to serve them effectively. These include profile and portfolio fees, video clip production fees and audio demo fess where applicable. We advise though on available options, then one can make a decision.
6. WHO MANAGES KMF? KMF TALENT-Global© is concept managed by Immortal Dream Consult, a specialist Concept Development and Model Management firm, that deals with Corporate, Social, Cultural and Themed Events and Image Consultancy. KMF is a cause create to harmonize relationships between industry service providers, guided by two broad objectives:
(i) to create a professional working environment for the industry to thrive
(ii) to construct an industry infrastructure supported by a professional administrative framework to regulate operations
It aims to bring together the Fashion, Modeling and Talent Industry Players in order to achieve sustainable vertical growth, individually and collectively by working to create solutions that meet both the requirements of business and the broader needs of society, within its context. Other expectations include:
a. Uniting the Industry Players into Fraternity in order to create recognition and spur vertical growth
b. Institute a professional structure through training and management
c. Scout, Discover,Nurture and Support new talent and expand opportunities
d. Create, Expand and Strengthen industry links across the globe in order to develop and share in well understood code of ethics, while relating with each other
e. Act as industry information hub and a business port
f. Gauge performance on a Global spectrum and guide it to adjust accordingly
7. WHO ARE THE INDUSTRY PLAYERS? Though not exclusively, they include Casting and Advertising Agencies, Modeling Management Firms, Advertising Firms, PR Agencies, Image Consultants, Legal Fraternity, Modeling Contest Organizers, Models, Media, Fashion Designers, Fashion photographers, Event Organizers, Salons, Beauty Centers, Make up artists, and Hair designers, Film Makers, Dancers, Modeling and Dance Choreographers, Musicians and Actors and Actresses, Entertainment Spots, Corporate Sponsors, The Government (Youth, Gender, Culture, Ministries), and all other interest parties.
8. HOW DOES ONE KNOW THEIR TALENT CLUSTERS? Human beings have immense capabilities and KMF recognizes this.Whenever we conduct recruitment drives, auditions or physical assessments, we classify people in the following talent clusters.
8.1. PRESENTERS CLUSTER: BASIC REQUIREMENTS – GOOD SKIN, SPEECH,VOICE, INTERACTIVE, ENGAGING. Features those interested in all, several, some or one of the following.
• TV Presenters
• TV Show hosts
• TV Commercial Modeling
• MCs for events etc.
8.2. HOSPITALITY CLUSTER: BASIC REQUIREMENTS – GOOD SKIN, GOOD TEETH, SPEECH, INTERACTIVE, WARM, CHARMING. Features those interested in all, several, some or one of the following.
• Cabin Crew
• Hostesses – ground, air, events, etc.
• Ushering
• In-store Promotion personnel
• Front Office/Customer Care
8.3. PRINT CLUSTER: BASIC REQUIREMENTS – PHOTOGENIC, SEX APPEAL, CHARM, ATTITUDE. Features those interested in all, several, some or one of the following.
• Appearing on Billboard Adverts
• Web Advertising
• Poster/Banners
• Editorials and Magazine Covers
8.4. FASHION/RUNWAY CLUSTER: BASIC REQUIREMENT. PRINCIPLE REQUIREMENTS – STRAIGHT FRAME, PROPORTIONAL BODY STRUCTURE, CLEAR SKIN, ATTITUDE. IDENTIFY MODEL TYPE i.e. Petite, Glamour, High Fashion or Plus, Male, Teen, Juniors, Seniors, etc. Male is general safe for Body Building when it opens up. Feature those interested in all, several, some or one of the following.
• Fashion Shows
• Floor/Showroom Modeling
• Mannequin
• Customer Care
8.5. VOICE: BASIC REQUIREMENTS - SPEECH, INTERACTIVE, ELOQUENCE. Feature those interested in all, several, some or one of the following.
• Voice-overs for TV ads
• Voice-overs for radio ads
• Voice-overs for documentaries
• Voice-overs for Promos
8.6. LATERAL TALENT CLUSTER –This segment is systematically taking shape and will come in a little later.
a. Actors/Actresses
b. Dancers
c. Musicians
In all, it has to be established that one has potential to succeed within the talent cluster they belong to.
9. WHEN ARE AUDITIONS CONDUCTED? there is no definite calendar for audition calls. An audition may be prompted by a client need in an case where we do not have sufficient or appropriate talent to supply or offer. It may also occur to increase numbers and variety of available talent. Usually, when the call is made, interested and available talents are asked to send an email to info@kmftalent.com, mentioning the Talent Cluster one belongs to as the subject. As many will be new or entering a new Talent Cluster, we send in reply to the email a KMF TALENT REGISTRATION document, which is a formal business relationship document spelling out rules of engagement, capturing personal information and obtaining talent release, declarations and signature. All must fill it and return it during the audition. It is filled once. On such a day and any other meeting day, if one has good pictures, nice profile, or a professional portfolio, they should present it. If one doesn't have, they will be advised on what to do as mentioned earlier.
10. MUST I HAVE A PORTFOLIO? For those in Presenters and Hospitality Clusters, Actors and Actresses, short motion (Video) clips are required on top of still photographs. Others just need Stills, (but professional), with Voice-over artistes needing voice demos on top of their stills. This is the material we require to market talent, and that is talent's responsibility to acquire or facilitate their production. But we assist.
11. WHAT ELSE DOES ONE NEED TO JOIN?
For Artistes (Musicians, Dancers, Acrobats) we require Official name, stage name contact details (phone/email) and nicely done clear digital pictures, profile and demo CDs or DVDs.
For Artistes (Musicians, Dancers, Acrobats) we require Official name, stage name contact details (phone/email) and nicely done clear digital pictures, profile and demo CDs or DVDs.
For Models, we require Official name, a NICKNAME, contact details (phone/email), Bio data, a proper professional modeling portfolio (see article below for more details), and definitive list of role preferences.
For Businesses (Designers, Stockists, Equipment Suppliers, etc), we require Business Name, Service list, Contact details (phone/email/location) well done clear digital pictures of select products, equipment or supplies. A business profile with additional necessary information for potential clients may be needed.
12. HOW MUCH DOES A PORTFOLIO COST? Group shoots (for Artistes and Models) can be done once or over a few days. A cost of around KES.5,000 per person is reasonable. Individual shoots done once or over a few days cost around KES.10,000 per person. the cost ranges depending on Photographer of choice, Location and Logistics. It is best when our talent admins direct the shoots because that way, we get shots we need, enough to select from and material we are excited to market and associate with. For Businesses shoot, it costs in average KES.15,000 to KES.35,000 depending on the size (branches), variety and nature of products, location(s). BUT YOU HAVE A CHOICE TO DO IT ALL ON YOUR OWN, your photographer, location of your choice, but ensure it captures our aspirations. Most of this will be evident when the system is complete, do yours NOW, we are already working.
13. WHAT IS NEEDED FOR PORTFOLIO SHOOT? Studio shoots can be done anytime, outdoor shoots are best between 9am and 11.30am and 3pm to 6pm on sunny weather. Prepare yourself/product and accessories for the photo shoot in advance. It is important to understand that the model or product is the subject; expression, mood and set is targets; location, furniture, clothes, jewelery and shoes are accessories.
A complete winning portfolio require (a). a Manager, who should recommend (b) photographer. It requires a creative and experienced (c) director of photography and a well versed (d) stylist to help you select and coordinate wardrobe with accessories. Invest in a qualified (e) makeup artist and (f) hairstylist. Sufficient sleep prior to the shoot day is advisable. Light meals and plenty of water or juice and light meals on the day of shoot does it well. Be on location in time. If doing bikini or lingerie shots, remove all unwanted hair, do not wear tight clothes or undergarments
Avoiding very light colors like pinks in all, try to have at least 2 sets of each.
Casual wear-fitting and lose denims (jeans), pencils, shorts, khakis, hot pants, dirty denims, jackets, shirts
Long sexy fashion dress, plain and decorated, short dress (free and figure hugging), mini skirt, fitting and lose matching tops, ethnic fabrics and scarves, bikini and anything lacy, some lingerie and boxers or speedos (optional). A formal office suit (skirt or pants) will be good. Shoes and heels to match, Gold, Black and Silver may do depending on what you have to wear plus have the necessary jewelery.
Just as a guide, though it may vary, here is a likely breakdown of the cost to produce a well done portfolio:
Photographer - KES 4000-8000 Studio, Equipment, Service (shoot and editing)
Director - KES 2500 - 5000 Concepts, Character analysis, Poses, Angles and Expressions generations
Makeup Artist - KES 2000 - 4000 On set with correct products and variety for change-over to suit concepts
Hairstylist - KES 1500 - 3000 On set with necessary supplies, tools and equipment
For now, visit www.kmftalent.com follow the link to our Facebook group, join, read more about us, then send request to join the group whose PRINCIPLE REQUIREMENTS best describe you.
14. HOW DO I JOIN The KMF TALENT management runs on a unique business concept known as OTM (Online Talent Management) developed by Immortal Dream Consult - a Concept Development/Business Model Management firm making us 90% online based. Physically we operate are based at the heart of East Africa's business capital - Nairobi, Kenya with networks across the Globe.
Each group is unique and has been created to classify our members by Age, and size (mainly Height and Hips) as the main determinants. All one needs is use the above then read the PRINCIPLE REQUIREMENT to join each group and click on the link and send request to join. For KMF TALENT-Juniors© and KMF TALENT-Teens©, Teens with Facebook accounts, Parents, Guardians and older sibling may join on behalf of their below 18 year-old children and sibling. It is only in this case plus that of KMF TALENT-ISPs© where one may join independently as self, on behalf of Junior/Teen or self and ISP if they fit all. In all Terms and Conditions apply, we reserve the right to accept or decline requests. Artistes, designers, stylists and other industry players may operate within the respective groups below.
We cater for all kind of talent, including Modeling, Fashion, Music, Acting, Modeling, Dancing etc, for juniors, teens, youth, seniors’ age groups. All this is done on Facebook through dedicated closed groups, though it all converges here. Members receive information, posts and comments via Notifications.
Check out KMF Groups below and follow the link to the group specifically relevant to you, then request to join. You will be added at the earliest convenience.
1. KMF TALENT-Petites©: PRINCIPLE REQUIREMENTS: Female. Height 4.8’- 5.6’. Hips 36 and below. 18yrs up. Young, youthful, soft appearance. If this describes you, click on this link and request to join... http://www.facebook.com/home.php?sk=group_176610309052449&ap=1
2. KMF TALENT-Glamour©: PRINCIPLE REQUIREMENTS: Female. Height 4.8’-6.0’. Hips 37-41. Soft features. If this describes you, click on this link and request to join... http://www.facebook.com/home.php?sk=group_180078805371303&ap=1
3. KMF TALENT-High Fashion©: PRINCIPLE REQUIREMENTS: Female. Height 5.7’-6.4’. Hips 34-38. Sharp features. Lean look. If this describes you, click on this link and request to join... http://www.facebook.com/home.php?sk=group_211190618894929&ap=1
4. KMF TALENT-Plus Factor©: PRINCIPLE REQUIREMENTS: Female. Height 4.8’-6.4’. Hips 42-58 and up. Endowed and looking healthy. If this describes you, click on this link and request to join... http://www.facebook.com/home.php?sk=group_169407626443873&ap=1
5. KMF TALENT-Dudes©: PRINCIPLE REQUIREMENTS: Male. All sizes. 18 years and above. Youthful appearance. If this describes you, click on this link and request to join... http://www.facebook.com/home.php?sk=group_206593929367749&ap=1
6. KMF TALENT-Juniors©: PRINCIPLE REQUIREMENTS: Male/Female. Age 4-12yrs. With Parental/Guardian representation. If this describes you, click on this link and request to join... http://www.facebook.com/home.php?sk=group_160731517301014&ap=1
7. KMF TALENT-Teens©: PRINCIPLE REQUIREMENTS: Female/Male. 13-18yrs. With Parental/Guardian representation. If this describes you, click on this link and request to join... http://www.facebook.com/home.php?sk=group_185079978202150&ap=1
8. KMF TALENT-Seniors©: PRINCIPLE REQUIREMENTS: Male/Female. If appearance suggests it. If this describes you, click on this link and request to join... http://www.facebook.com/home.php?sk=group_142487285817588&ap=1
9. KMF TALENT-ISPs©: ISPs (Industry Service Providers). PRINCIPLE REQUIREMENTS: Any individual, group or institution that provides service or supplies goods useful to Talent or Talent Business. ISPs are clustered and identified by a KMF ISP Code. Identify your ISP Code. If this describes you, click on this link and request to join... http://www.facebook.com/home.php?sk=group_191427604228521&ap=1
KNOWING YOUR MODEL TYPE and OPPORTUNITIES
1. HIGH FASHION Female model with high cheekbones, long necks and square jaws. Prime age 14-19 years old reign supreme. Mainstream range height is 5.9"-5.11" with an exception of between 5.8"-6.0" based on age against height. Weight needs to be between 108-130lbs, proportionately to height and the Dress sizes 6-8. Desired measurements are 34B-24W-34H (+2 Inches as an exception). This is for Runway Catwalk.
2. GLAMOUR TYPE – PRINT AND EVENTS (HOSTESSING, USHERING, TRADE SHOWS AND SHOWROOM) Glamour modeling follows guidelines of what different magazines want. Most will have models with oval face as it appears sexier. It is driven by whatever sells. One must be a pretty fit as they show a lot of their body. Most work is in posing in magazines more revealing shots and lots of lingerie. Other work is in promotional tradeshows, floor modeling, hostesses, launches and car events. They are mainly in Size 12
3. PETITE – RUNWAY AND PRINT. These are models in Height: 5.2"-5.6" and wear Dress Size: 2-4. Petite models work on the runway rarely as they mainly serve designers, boutiques and outlets with petite divisions. They can do makeup ads
4. PLUS SIZE – RUNWAY AND PRINT. A large part of the female population are Size 12 and above. A plus size model usually has broad shoulders and is big boned with beautifully classic features. They must be curvy with proportionate features. Generally, Plus Size models range between Height: 5.2"-6.1" and will fit Dress Size: 12-14. They may also do makeup ads as again size doesn’t matter.
5. EDITORIAL – PRINT This is most exciting and is what propels you to fame, to the Supermodels (Women Height: 5.8 and a half -6.0" with Dress Size: 0-5. and Men Height: 5.11"-6.1”, fitting Size: 32-36. These are models who know exactly what to do in front of a camera. Expressions and creativity come in handy. You can NOT be shy.
6. MATURE – PRINT AND COMMERCIAL This is the reserve of those advanced ages of 40+. Most work is in Print and Television commercial advertisements mainly pushing brands and products that target users in that group.
7. TEEN – PRINT, RUNWAY Here most jobs are commercial print work, catalog, some high fashion, if you within height and weight requirements as above. The age between 13 -17 years and guardian consent is advised due to contractual needs applicable in the country of operation.
8. BODY PART – PRINT This is a specialty type. You model your foot, hand, leg, neck, etc. You have to have a perfect body part; that means no veins showing, perfect nails if hand or foot, no scars, no wrinkles, clean, NO blemishes. E.g. for hand part, hands with long slender fingers do. Models in this must show their strong part with their portfolios and Comp cards.
9. MALE - PRINT, RUNWAY AND COMMERCIAL
9. MALE - PRINT, RUNWAY AND COMMERCIAL
10. SHOWROOM – PRODUCT DEMOS AND PROMOS This is for runway show within an outlet. It could be when introducing a new collection or product. They are the models you see standing as mannequins and showing clothes at a fashion party. It requires that clothes look good on you. Women who wear dress sizes 2-6 can do well.
